Food for thought: Tips for dealing with customer inquiries

photo credit: Katharina Wieland Müller

Dear visitors on this sites:


We are not snobbish enough to believe that we can give you unsolicited advice on how to deal with your customers. And we don’t usually give advice for free anyway – after all, as a consulting agency we earn our money with it.


However, our daily work shows us that a few of the customs and rules that we at König Konzept have developed over many years can also be very helpful for you in shortening some processes and thus making life easier for yourself.


What’s the point?

If you come from the printing and paper industry in the broadest sense, do you probably see it as an unchangeable fact that you answer and calculate many inquiries every day without having more than a clue what it is all about?




Our first two questions to our customers –so also to you are however:

  1. What are you going to do, what is it all about …?
  2. What budget is available to you?



                                                                                                                                                                                                                                     Bildnachweis: tutto62 

Our experience tells us: The first question is rarely asked or you answer it to yourself: A flyer is requested, so it’s about a flyer. Why this is so mostly not correct and how you find out what it’s really about – you can ask us  if you’re interested.

The second question – almost never asked – namely what the valued customer is willing to spend is usually lapidly answered with “That is not yet certain.

A wake-up question to you: If, for example, you want to buy a car – then do you go to a car dealership and have an S-Class Mercedes or even Rolls Royce offered to you (with pleasure in different paint and engine variants …), only to be surprised then to find out that you actually wanted to stay in the five-digit range after all? No …?


In the printing and paper industry, however, this is the norm.

Why – see also our FAQ of the production agency– see our work first of all with calling a “house number” of the expected costs – and are confident enough to continue to act only when both questions have been satisfactorily clarified. And if we continue to work towards a certain commitment on the part of our customers.


You mean you’re scaring off customers? No, you don’t! Rather, you get the time you need to really take care of your actual customers.


If you are interested in the information: Take a look at our contributions on our and please contact us.


If, on the other hand, you only want an offer from us: Then we may have come a little closer with the thoughts raised above?


We are looking forward to hearing from you.
Alfred König and Team


Kommunikation und Produktion