Visual communication

reduction design

haptic design

 

 

 

 

 

 

Oliver J. Stumpf is one of the unfortunately still not very numerous designers who regard haptic and visual design as equal. He deals a lot with the medium of cardboard and paper, “because it can be used to achieve a very objective effect. The most important criterion here is the conformity of the message of content and haptic implementation-Haptic must not be a decorative accessory, but should bear the statement. “

Who could agree with him more than we do here?!

 

 

 

About the ALTA embossing press, he says:

“I use the embossing press in customer contact very accentuated-not on every document, but on documents intended to radiate special effect or respectability, such as hand-signed letter during first contact, offers or isolated Design presentations.

Particularly in times of excessive use of smooth touchscreen surfaces, the sense of touch longs for haptic sublimity in the truest sense of the word – communication using embossed papers plays out its effect in a simple and direct way.” “

 

 

 

 

Oliver J. Stumpf has already placed his trust in us for a very challenging production in which filigree punching and partial lamination contributed to a highly original mailing:

The letter puzzle for Dr. Kreutz + Partner